David Whitfield is an experienced writer and speaker in the field of marketing, customer service, strategic planning and business growth. A former business columnist with daily marketing tips in the Daily Court Review, his first book Beyond Service lies the Experience is currently offered on this website as well Amazon.com and BarnesandNoble.com. He has been heard on syndicated Radio, cable and broadcast television and published in The Houston Business Journal, the Houston Chronicle, Your Houston Business Magazine and several other newspapers and news letters as well as on the Internet. He is the Principle Consultant for the firm he established and has been recognized and awarded for his work in the community and for his excellence in marketing and business.

Whitfield graduated from Cy-Fair High School in Houston, TX in 1987. Upon graduation he joined the United States Air Force serving ten years in England, Japan, South Korea, the United Arab Emirates and the US as a Security Police Officer. In addition to traditional education he has made it his life goal to continue seeking knowledge at every available opportunity. Whitfield has additional training and/or certification in the following areas: Strategic Business Leadership Coaching, Leadership School, Total Quality Management Level 1,2,and 3, The Karrass Effective Negotiating Class, Train the Trainer, Equal Opportunity Employer 2000, and The Franklin Covey Time Management Course (x2).

Whitfield’s marketing experience began in the military as the public relations representative for his unit. In addition to serving as the point of contact for all base level Law Enforcement promotions (D.A.R.E., National Night Out etc…), he also became involved in community campaigns (United Way, Blood Drives and US Bond Drives).

Fifteen years of entrepreneurship has given him the opportunity to market and consult for many types of businesses including property rentals, Industrial and Corporate firms, Creative Expression Gift Shop, Educational Assistance and many more.

In 1998 Whitfield was contracted as the Marketing Director at a single Chick-fil-A in Houston. Through a combination of media, community involvement, event marketing, and others strategies he increased targeted sales by 50% and overall sales by 18% annually. Just nine months later two additional Chick-fil-A’s asked for Whitfield’s marketing expertise, which led to his new title as Marketing Director for Central Houston.

The combined the sum of his experience and education lead to the creation of an entrepreneurial marketing style that focuses on low cost, highly effective marketing strategies. These strategies are based on knowledge of a firms customer and trade area as well as finding and seizing opportunities with in those areas. Focused Marketing’s slogan explains the company’s intention well: Target your best prospect at minimum expense.

The addition of Strategic Success Planning and Targeted Testing International has increased the resources, products and service to a previously unheard of level.

Some of David Whitfield’s clients include Keith Patterson, Attorney at Law, The Kelly Financial Group, Bear Creek Assistance Ministries, Dr. Julian Evans and National Radio.